Course curriculum

  • 1

    The basics of starting (and understanding) a business

    • Intro

    • The problem

    • The solution

    • Doing things that don't scale

    • Low budget marketing

    • Your business model

    • Additional important points

    • The business idea validation tool (more relevant to startups) - get a score for your idea
  • 2

    Learn to think like a great marketer

    • How to think of companies - video

    • How to think of companies - Slides

    • Researching your customers and users - Video

    • Researching your customers and users - Slides

    • Analytics (understanding what your customers do) - Video

    • Analytics (understanding what your customers do) - Slides

    • Google analytics for beginners course

    • Funnels - Video

    • Funnels - Slides

    • OKRs (Objective, key-results) - Video

    • OKRs (Objective, key-results) - Slides

    • Intro to acquisition and tactics - Video

    • Intro to acquisition and tactics - Slides
  • 3

    The ultimate SEO course

    • How to make the best of the course.

    • What is SEO

    • Making sure your content gets a fair chance

    • Staying ranked high

    • Copy of Expertise, Authoritativeness and Trustworthiness (E-A-T SEO)

    • What is keyword research

    • How to research your users

    • Type of keywords and keyword difficulty

    • Forming your keyword list

    • Prioritising Keywords

    • What is on-page SEO

    • Optimizing the content itself

    • Optimizations around the content

    • Technical SEO

    • What is Off-page SEO

    • Backlinks

    • Other ways to gain domain authority

    • Black hat SEO - don’t!

    • Optimizing content
  • 4

    Master Facebook ads

    • What are Facebook ads and why use them

    • Preparations to get started

    • Audiences and why are they super important

    • Facebook Pixel and why any Facebook advertiser must know it

    • Campaigns

    • Ad sets

    • Ads

    • Tracking your campaign optimizing it
  • 5

    Master email marketing

    • intro

    • email marketing goal

    • how to get people to give you their emails

    • how to capture emails

    • email segmentation

    • writing emails

    • tracking results

    • drip campaigns

    • email marketing software

    • final tips

    • How I got into TechCrunch and FastCompany for free

    • 8 creative and effective lead generation ideas