Course curriculum

  • 1

    Email Marketing - intro

    • intro

  • 2

    The goal of email marketing

    • email marketing goal

  • 3

    How to get people to give you their email

    • how to get emails

  • 4

    Ways to capture emails

    • how to capture emails

  • 5

    Email segmentation

    • email segmentation

  • 6

    Writing the emails

    • writing emails

  • 7

    Tracking performance

    • tracking results

  • 8

    Drip campaigns and sequences

    • drip campaigns

  • 9

    Email marketing software

    • email marketing software

  • 10

    Final tips

    • final tips

  • 11

    Bonus Relevant Content

    • How I got into TechCrunch and FastCompany for free

    • 8 creative and effective lead generation ideas