Course curriculum

  • 1

    Getting started

    • What are Facebook ads and why use them

    • Preparations to get started
  • 2

    Facebook Power Tools - Audiences and the Facebook Pixel

    • Audiences and why are they super important

    • Facebook Pixel and why any Facebook advertiser must know it
  • 3

    How to actually advertise

    • Campaigns

    • Ad sets

    • Ads

  • 4

    Tracking and Optimizing the Campaign

    • Tracking your campaign optimizing it